HTML Email Developer
HTML emails are your secret weapon for crafting stunning, interactive email campaigns that captivate your audience. Unlike plain text, HTML emails let you weave in images, links, and dynamic designs to create unforgettable experiences. Ready to dive in? Here’s what you’ll master:
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Build with Purpose: Learn the basics of HTML structure tailored for emails.
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Design for Every Inbox: Use tables to ensure flawless layouts across all devices.
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Style with Precision: Apply inline CSS to keep your designs sharp and consistent.
By mastering these essentials, you’ll transform ordinary emails into professional, high-impact campaigns that get results. Let’s get started!
Curriculum
- 12 Sections
- 53 Lessons
- 30h Duration
1. Introduction to HTML Emails
- Introduction
- What are HTML Emails?
- Web vs Email Development
2. Setting Up Your Development Environment
- Choosing a Code Editor Introduction
- Choosing a Code Editor
- Downloading and Installing VS Code
- How to Add an Extension in Visual Studio Code
- Recommended Extensions for Email Development
- Setting Up Your First Email Project Folder
- Lesson 2 Action Item
3. HTML Basics for Emails
- Understanding HTML Structure for Emails
- Essential HTML Tags for Emails
- Common HTML Email Tags
- HTML & CSS Comments Guide
- Action Item: Build Your First HTML Email
4. Structuring Emails with Lists & Tables
- Tables & Lists: The Unsung Heroes of Email
- Lists – The Invisible Organizers
- The Essential Structure of Email Tables
- Nested Tables – Your Layout Swiss Army Knife
- Action Item: Build a "Frankenstein" Email
5. CSS Basics for Emails
- Introduction to Inline CSS
- Basic CSS Properties
- Styling Text and Links
- Using Custom Fonts in Emails: A Simple Guide
- Creating Bulletproof Email Buttons
- Lesson 4 Action Item
6. Best Practices for HTML Emails
- Keeping Your Code Clean and Readable
- Optimizing Images for Email
- Ensuring Accessibility in HTML Emails
- Crafting Effective CTAs: Placement, Wording, and Psychology
- The Importance of CAN-SPAM – Keeping Your Emails Legal and Likable
7. Building Your First Email
- Structuring Your Email with Tables
- The Basics of Building a Table
- Creating a Multi-Column Layout
- Adding Images and Links
- Creating an Image Folder
- Basic Styling with Inline CSS
- Lesson 5 Action Item
8. Responsive Emails: Hybrid Coding
- Why Hybrid Coding?
- Fluid-Width Fundamentals
- Media Query Magic
- Class Systems for Efficiency
- Putting It All Together
- Action Item: Build a Hybrid Email
9. Testing Your Email
- Introduction to Email Testing Tools (e.g., Litmus, Email on Acid)
- Testing in Different Email Clients (e.g., Gmail, Outlook, Apple Mail)
- Fixing Common Rendering Issues
10. Sending Your First HTML Email
- Exporting Your HTML Email
- Email Service Providers (ESPs): A Simple Guide
- Action Item: Send an Email Using Putsmail.com
11. Final Project: Developing a Full HTML Email
- Final Project: Developing a Responsive HTML Email
12. Staying Up-to-Date with Email Trends
- Following Industry Blogs and Forums
- Exploring New Tools and Technologies in Email Marketing
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FAQs
1. Do I need prior coding experience to take this course?
No, this course is designed for beginners and includes foundational lessons on HTML and CSS. However, having a basic understanding of how coding works can be helpful. If you’re completely new to coding, don’t worry—the course will guide you step by step.